Waitrose, Fox News and Barack Obama


I enjoyed the following report from the Guardian illustrating just how seriously some UK companies consider comments on US news channels in determining their advertising spending:

“His last-minute Olympic sprint to back Chicago may have come to nothing, the Afghan quagmire may be bubbling away and Sarah Palin may be topping the bestseller list, but Barack Obama can at least take comfort from the fact that Britain’s most upmarket supermarket chain is on his side. Waitrose, which prides itself more on its “quality food, honestly priced” than staring down rightwing attack dogs, has become the latest firm to pull its ads from Fox News after presenter Glenn Beck’s remarks about the US president. In July, Beck called Obama “a racist” with “a deep-seated hatred for white people or the white culture” after the president said that police in Cambridge, Massachusetts, had “acted stupidly” in arresting the distinguished professor Henry Louis Gates as he entered his own home. Beck’s outburst prompted dozens of companies – among them Wal-Mart, Best Buy and Travelocity – to withdraw their adverts from his show for fear that their businesses might become tainted by association. Now Waitrose, which advertises on the channel carried by Sky in Britain, has followed suit after customers complained about the Glenn Beck Show”

It made me wonder what Barack Obama might do for Waitrose in return?

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